So you’ve got your strategy in place, your influencers lined up to create content and you’re ready to go. So how do we measure ROI in an influencer marketing campaign effectively?

Similarly, I feel the same about influencer marketing, or just social media in general. ‘At work me’, lives and breathes influencer marketing. I could talk about the wonders of influencer marketing for days, educating clients, pitching campaigns, debating with other industry professionals.

As the world of Influencer Marketing is steadily evolving, there are many new theories and terminologies which come in to force. One theory that seems to be trending at the moment is the process of turning Influencers into Brand Advocates. Are they one and the same? Are they completely different? Can you have one without the other?