So you’ve got your strategy in place, your influencers lined up to create content and you’re ready to go. So how do we measure ROI in an influencer marketing campaign effectively?

Similarly, I feel the same about influencer marketing, or just social media in general. ‘At work me’, lives and breathes influencer marketing. I could talk about the wonders of influencer marketing for days, educating clients, pitching campaigns, debating with other industry professionals.