VISTAPRINT UNREGIFTABLE 2021 CAMPAIGN CASE STUDY

VistaPrint offers everything you could need to make bespoke Christmas gifts, and this year they wanted to go above and beyond with their #unregiftable campaign. Influencers from all backgrounds were given the chance to make personalised gifts for their friends and families.

THE CHALLENGE

To push VistaPrint’s customisable gifts as completely unregiftable - only the sender can send, and the receiver can receive.

THE OBJECTIVE

Build brand awareness and consideration of VistaPrint as the destination for personalised, unique gifts at Christmas.

THE CAMPAIGN

We worked with 14 influencers across Instagram and TikTok. They had the opportunity to infuse their distinct style and personality with VistaPrint’s easy-to-personalise products and create gifts that were completely unregiftable.

We asked the influencers to create bespoke gifts that were unique to the receiver. The content created ranged from wholesome to comedic, with influencers using their personalities to truly show how VistaPrint should be the first stop for all personalised gifts.

THE RESULTS

Our influencers created 65 pieces of content across Instagram and TikTok, reaching 1.2 million people. With a total of 150,373 engagements, we saw an average engagement rate of 7% across the campaign.

Working with influencers from diverse backgrounds massively strengthened this campaign - 21.4% of influencers were disabled, 35.7% were a POC, 28.6% were from the LGBTQI+, and 21.4% of influencers were black.

We also saw a lot of support for the genuine nature of the campaign, with many expressing their fondness for VistaPrint and their products at this time of year.