PINK CLOUD BEAUTY CO.

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Combined Views 85,230


Combined Reach 75,086

Working with 17 beauty & lifestyle influencers

THE CHALLENGE

With a range of products and strong branding, the next step for Pink Cloud Beauty Co. was to work with influencers to help spread the word. Our challenge was to introduce a new way to take vitamins and cement Pink Cloud Beauty Co. as an empowering and reputable vitamin brand for young women.

THE OBJECTIVE

To drive sales and to increase brand awareness.

THE CAMPAIGN

We sourced 17 beauty and lifestyle influencers on YouTube and Instagram to champion each of Pink Cloud Beauty Co.’s products.

With a strong rationale behind the brand, we made sure to select influencers whose values aligned with Pink Cloud Beauty Co.’s.

Influencers were keen to try their range of drinkable vitamins and embrace being their own Inner Cheerleader.

THE RESULTS

The resulting content was viewed a total of 85,230 times on Instagram, IGTV and YouTube.

Audiences loved the products and weren’t afraid to show it, with 582 comments across platforms.

 
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