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Societe Noir

 

THE CHALLENGE

To introduce up and coming male streetwear brand, Societe Noir onto the male fashion scene.

THE OBJECTIVE

To drive sales for the brand during Black Friday.

THE CAMPAIGN

The client came to us a week before Black Friday to source credible male fashion influencers on Instagram that would drive sales and eyeballs on the brand.

A few late nights, and negotiations later, we had secured 13 top male influencers that hit the brief to shout out about Societe Noir on Instagram images and IG stories. We provided each influencer with trackable swipe up links so we track traffic to the site.

 

THE RESULTS

 
 

REACH

3.5M

LIKES

38,900

COMMENTS

408

 
 
 

Total revenue during the campaign increased by 986% compared to previous week.

Traffic sky rocketed, with sessions on site up by 341% by 8,538 compared to previous week at 1,934.

 

Instagram revenue increased by 3,371% (from previous week).

Page views increased by 86% from 5,883 to 43,685.