LIra valencia x Bbc Kingdom

Lira partnered with the BBC to support the launch of David Attenborough’s new documentary, Kingdom. Speaking directly to camera, Lira reflects on growing up in urban London without access to nature role models, and how encountering Attenborough’s work shaped her relationship with the natural world.

The piece weaves together personal moments from Lira’s everyday life with footage from Kingdom, creating a thoughtful and grounded narrative that connected strongly with audiences.

The content achieved over 76,000 views, 3,200 likes and a 4.7% engagement rate, reinforcing the value of thoughtful, well-aligned collaborations.