joycelyn longdon x action speaks louder

Joycelyn collaborated with Action Speaks Louder to spotlight the environmental impact of a leading wellness brand, Lululemon. In the video, she performs yoga while narrating the realities behind the brand’s supply chain, highlighting its continued reliance on fossil fuels and the gap between its climate commitments and actual practices.

With a strong call to action to hold the brand accountable, comments reflected strong audience resonance, with many expressing solidarity, and concern over greenwashing and hypocrisy in the wellness space.

The post achieved 7,569 views and 274 comments, demonstrating the impact of using a purpose-driven, narrative-led approach to engage audiences on environmental accountability.