HIPP ORGANIC FOLLOW-ON MILK CAMPAIGN

HiPP Organic are a baby food, milk and care brand. Their focus is to provide families with natural, quality products for their babies that have been developed in a sustainable way.

THE CHALLENGE

Working with current HiPP follow-on milk users with a strong social media presence in order to build a network of families who would share their experience with the brand.

THE OBJECTIVE

To work with influencers who are current HiPP formula milk users to share their organic experiences of using the products.

THE CAMPAIGN

 We were tasked with identifying UK based mums with babies 6 months+ who were already HiPP Organic users and work with them to share their genuine experience with the follow-on milk. We worked with the likes of Louise Thompson in order to share these messages while also following the regulations set by the brand. 

THE RESULTS

Our 4 influencers created a total of 19 pieces of high-quality content, this included 4 Instagram reels, 3 grid posts, 11 stories and a TikTok. In total we were able to reach a combined 1,067,910 people and generated 1,251,417 impressions! Along with this, we saw an incredible 18,752 engagement actions across the content, with an average engagement rate of 1.41%.