EMMA SLEEP BLACK FRIDAY 2021 CASE STUDY

Continuing our partnership with Emma Sleep for our 3rd campaign with us. They are the UK’s most awarded mattress, with the Emma Original being the best-selling mattress since 2019.

THE CHALLENGE

Increase the brand awareness of Emma Sleep across the Black Friday sales period.

THE OBJECTIVE

To improve conversions around this key selling period through competitive discounts on products across the site.

THE CAMPAIGN

We worked with 30 influencers, sourcing a mixture of diverse Instagram and TikTok content creators for our #EmmaBlackFriday campaign. Influencers created content with their Emma mattresses, pillows and accessories and shared their own discount codes.

THE RESULTS

The content was viewed over 1,085,549+ times with 472,000+ engagement actions across Instagram, YouTube and TikTok. Which generated a 6.78% engagement rate. The audience also joined in on conversations about purchase considerations for Emma Sleep, their own experience raving about Emma Sleep products which further praises the brand reputation and interacting with the influencer’s own storytelling.