#CRICUTMADE CAMPAIGN

The Cricut Campaign Case Study

Cricut is a craft company, specialising in the creation of cutting machines for all your crafting essentials.

THE CHALLENGE

To work with influencers of all backgrounds to promote Cricut products, with the longer-term aim to position Cricut as the household name for anything craft-related.

THE OBJECTIVE

To increase brand awareness for Cricut products and drive traffic to their site through trackable UTMs.

THE CAMPAIGN

We worked with 22 YouTubers who took part in creating integrated videos showcasing their Cricut products and the various ways to use them.

The influencers came from a variety of fields including beauty, fashion, small businesses and more. Each posted on their Instagram stories to promote the videos and were give a unique trackable link for to share with their audiences.

THE RESULTS

The diversity of our influencers massively strengthened our campaign - 19.1% of the influencers we worked were Black, 9.5% had a disability, 14.3% of the influencers are part of the LGBTQIA+ community, 4.8% were plus size advocates, 9.5% of the influencers were a POC, and 42.9% were white/cis-gendered/straight.