Bee Influence to deliver influencer campaign for vitamin drinks brand, Pink Cloud Beauty Co.
We’re buzzing that we have won a pitch to deliver an influencer marketing campaign for our latest client, Pink Cloud Beauty Co.
Pink Cloud, also based in Manchester, has just launched three drinkable vitamins products in selected Superdrug stores nationwide. The company was founded by Suzanne Wong and Paul Horrocks. We will be responsible for developing and managing their influencer activity for the launch.
Our founder Viv Yau said: “We’re so pleased to be partnering with another Northern business. After developing the strategy with Suzanne & Paul, it was important to find creators that hadn’t promoted unethically marketed products such as skinny detox teas, and more so working with your relatable, girl next door influencer who could authentically advocate the brand’s ethos of body confidence and self-love to their communities on YouTube & Instagram.”
Wong, Director of Pink Cloud, added: “It was extremely important for us to find a partner who understands our brand. Our brand stands for inner beauty as much as outer beauty. We proactively take a stand against any weight-loss supplements/teas, so it was music to our ears to find an influencer partner who quickly understood our brand beliefs.”
Paul Horrocks added “We’re seeing great success already with the launch in Superdrug stores and very excited for what the future holds for Pink Cloud Beauty Co. We appointed Bee Influence to deliver our influencer marketing activities based off not only their expert consultancy service but also for delivering high quality influencer campaigns.”
The influencer campaign will be kicking off imminently across YouTube & Instagram.