Bee Influence to deliver influencer campaign for vitamin drinks brand, Pink Cloud Beauty Co.
Bee Influence discuss influencer marketing at Pro Manchester panel ft. Social Chain & Charmie Jane
We’re buzzing that we have won a pitch to deliver an influencer marketing campaign for our latest client, Pink Cloud Beauty Co.
Pink Cloud, also based in Manchester, has just launched three drinkable vitamins products in selected Superdrug stores nationwide. The company was founded by Suzanne Wong and Paul Horrocks. We will be responsible for developing and managing their influencer activity for the launch.
Why should you use an influencer marketing agency?
Viv Yau, Founder of Manchester-based influencer agency Bee Influence says: “I look at them less as a media platform and more as an individual with an excellently engaged audience.
Bee Influence sourced Influencers for I Saw It First Love Island 2019 Campaign
Using an influencer marketing agency might mean you lose the relationships with influencers directly, and you’ll need to pay them an agency fee, but there are many benefits to paying them their fee (and we might be slightly biased 😉)
Here’s 5 benefits of working with an influencer marketing agency…
How do you measure ROI in an Influencer Marketing Campaign?
Our client, I Saw It First are the Exclusive Fashion Partners for #LoveIsland 2019! We’re proud to have been involved in I Saw It First’s influencer led campaign, working with top digital talent who are true advocates for the brand.
My love/hate relationship with influencer marketing and social media
So you’ve got your strategy in place, your influencers lined up to create content and you’re ready to go. So how do we measure ROI in an influencer marketing campaign effectively? There’s various ways of doing this, whether it be manually, or by using an influencer marketing platform which automates the process. Either way, it’s really important that you establish your influencer marketing campaign measurements right at the beginning of planning your marketing strategy.
'INFLUENCER MARKETING IS DEAD' Wait, what?
Similarly, I feel the same about influencer marketing, or just social media in general. ‘At work me’, lives and breathes influencer marketing. I could talk about the wonders of influencer marketing for days, educating clients, pitching campaigns, debating with other industry professionals. Improving the reputation of influencer marketing. I love seeing other brands/agencies new campaigns. I like how we are learning constantly, with new platforms, ever-changing regulations, trends that may not actually be trends. It never gets boring.
Influencer Marketing or Brand Advocates? Which Is best for my Brand?
The term ‘influencer’ is so often blanket-termed in the media, that we don’t take into account those creators that don’t even regard themselves as ‘influencers’ in the first place. Digital first creators, YouTubers, content creators, vloggers, bloggers, experts in a certain field with social influence; whether that be beauty, food, finance, tech.
What Is Influencer Marketing?
As the world of Influencer Marketing is steadily evolving, there are many new theories and terminologies which come in to force. One theory that seems to be trending at the moment is the process of turning Influencers into Brand Advocates. Are they one and the same? Are they completely different? Can you have one without the other?
Email Etiquette for Influencer Marketers Approaching Influencers
One of the biggest buzz words to enter marketing since Social Media, Influencers are the new kids on the block. How you use them can make or break your digital strategy, but they are still a relatively misunderstood demographic.
Here's my top tips on how an influencer marketer should approach an influencer who's self managed.